Founded in 1966 by Vicente Server Ferrer and Isabel Pérez Costa, Rolser, the esteemed handbag and carrycot company, has forged an illustrious path of innovation and quality. Notably, in 1972, the birth of their first shopping cart marked the inception of the ROLSER brand, attracting prominent clients such as Galerias Preciados and Spar.

Over the years, the company expanded internationally, acquired new manufacturing capabilities, and underwent generational transitions while maintaining a steadfast commitment to technological advancement and quality assurance.

In 2021, Rolser pledged to the United Nations Global Compact, embracing global sustainability, and, in 2022, unveiled the world's first recycled and recyclable cart, the 8 Plus model. Throughout its storied history, Rolser has consistently demonstrated a commitment to innovation, quality, and sustainability, making it a globally recognized name in the industry.